That ubiquity is partly due to its supreme versatility and readability but also because it is a standard font on most computers and digital printers. Morison used an older typeface, Plantin, as the basis for his design but made revisions for legibility and economy of space and also took inspiration from Perpetua and Baskerville.Īcross the nine decades since, Times has been hugely popular worldwide, from newspapers to desktop publishing software. The new design was supervised by Morison but was actually drawn by Victor Lardent, an artist from the paper's advertising department. It was commissioned in 1931 after typographer Stanley Morison wrote an article criticising the London newspaper for being badly printed and typographically "behind the times". Designers hoping to turn heads may be looking for a Times New Roman alternative that provides the same level of authority and legibility while providing a fresher look and feel.Īfter all, while it has 'new' in the title, Times New Roman is not really that new. But by that very token, this serif workhorse can feel a little overused and predictable. Times New Roman is one of the most popular and established fonts for editorial typesetting, especially in print newspapers.
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